Comparing Non-Exclusive and Exclusive Mortgage Leads

Be prepared to pay more for exclusive mortgage leads, but verify with your account manager that you are getting an exclusive lead that their company actually generated the lead. (rather than buying a brokered lead that could have been sold ten times.)  In some cases non-exclusive mortgage leads can be cost effective as well as long as the lead is not sold more than four times.

Consider the cost per funding rather than the cost per lead. Companies offering cheap leads but have a high cost to funding ratio will not help you as much as the company that charges more up front per lead, but offers a lower cost to funding ratio.  Lead Planet President, Bryan Dornan continues to recommend having multiple marketing sources and visiting the Lead Planet for exclusive and non-exclusive mortgage leads.

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