Live Transfer Mortgage Leads Convert Better

Good mortgage leads are more of a commodity than ever.  The mortgage lending guidelines have tightened significantly and property values have diminished, so qualifying leads is more challenging than ever.  Stated income loans and bad credit mortgages have become a thing of the past.  Live transfer mortgage leads which are also referred to as, hot transfer leads occur when a lead generation firm transfers a phone call with a potential borrower to a mortgage professional. In most cases, loan officers spend too much of their time dialing out on unqualified mortgage leads, or calls that result in messages on answering machines. 

Since live prospects are qualified by the lead generation company, conversion rates are higher. The cost for live transfer leads vary by state and vary by how the live mortgage lead was generated.  For example a live transfer that came from a telemarketing lead will cost significantly less than a live transfer from a radio or television advertisement.  Call 619-600-5720 to learn more how the Lead Planet can make your phone ring.

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