Evaluating Mortgage Lead Quality

One of the most important tracking measures for mortgage leads is to evaluate the lead quality.  It is imperative that every month you reflect on the lead quality for the mortgage leads you purchased.  Ask yourself these questions when tracking lead quality:

1.  What was the contact rate for these purchased leads?

2.  What was the qualification rate for these mortgage leads?

3.  How many leads turned into loans in process?

4.  Did I fund loans from these leads?

Not all leads will work.  Good looking mortgage leads can be bunk and poor looking leads can turn into a closed loan.  According to mortgage broker, Matt Henry, “Lead Planet more than any other lead company addresses small lenders’ primary need of funding more loans.”

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