Archive for California Mortgage Marketing

Buying Home Loan Leads in California

The real estate market in California has really taken a beating in the past few years, but lenders continue to purchase California mortgage leads.  Whispers go up and down the coast that the purchase market is starting to show signs of real life. Many real estate experts are starting to see some area’s prices stabilizing. Many homeowners are looking for ways to refinance their loans to get their payments at a more manageable level. Some who do not currently own a home are looking for lenders willing to loan them money to buy their first home. This is why many are buying home loan leads in California. They are looking for people who need help with their homes and mortgages.

You will find it’s very difficult to refinance homes in the high cost areas of the Golden State, even though California mortgage rates have fallen to all-time lows. So many homes have mortgages on them that are higher than their current real estate value. Many homeowners are stuck in a house they no longer want. They do not have the ability to pay the difference between what they could actually sell their home for and the amount of their mortgage. Some are choosing to walk away and take a hit to their credit. For those staying, the ability to refinance offers them a way to bring their payments down to a reasonable amount. These situations open up opportunities for those into buying zero down home loan leads in California.  The Lead Planet concurs that purchase leads are a hot commodity in 2011.

Get the Best California Mortgage Leads for Home Financing and Refinancing Online

You can get quality California mortgage leads. Many companies offer you a list of names and contact information that looks good on the surface. Then, you have your customer service people start making phone calls. They get a bunch of disconnected numbers and people saying they have no interest in mortgage information. Your leads turn into duds quickly. However, you will find quality leads are possible. You need a company that screens their mortgage leads carefully before making them available. Turn your experience of buying California mortgage leads from a negative to a positive.

Time means everything when buying California mortgage leads. You need a lead that is as fresh as possible. If even a few days pass between the points where a person requests information and the time your customer service representative call that person, their interests may have changed. If you can grab that information and get your person talking with the potential customer quickly, you stand a far better chance of closing the deal. If you want quality California leads, use your head.