Archive for Lead Generation Technology

Free Mortgage Leads

The Lead Planet Company announced a new mortgage marketing promotion that provides free mortgage leads to loan officers, brokers and lenders nationwide.  The lead generation company rolled out a new lead special for new accounts buying mortgage leads online.  The Lead Planet Company said they will are offering 25 free leads with a new order committing to purchase at least 100 internet mortgage leads.  For mortgage companies looking for a taste of quality leads, the company is also offering 10 free leads for new accounts that buy 50 mortgage leads. 

The Lead Planet National Sales Manager, said, “Free lead incentives help mortgage companies try out a new lead source.”  He continued, “When buying mortgage leads online avoid buying leads from a leads broker because you never know where the leads were generated and how many times they may have already been sold.”  The lead generation team recommends verifying that you are dealing with the direct lead source with a company like Lead Planet.


Lead Planet Connects Mortgage Leads to Leads360

In an effort to help loan professional get an edge in the mortgage industry, the Lead Planet announced a plan to provide their clients buying debt settlement and mortgage leads by announcing full integration with the popular lead management company, Leads360.  The company believes that streamlining lead management is a critical part of the equation for success in today’s challenging mortgage climate.

According to Lead Planet, national sales manager, Scott, “It’s hard enough to get loan approved today in this complex mortgage environment, so anyway avenue that our lead generation company could take to help increase the conversion rates on our leads needed to be explored.”  Scott continued, “Loan officers and brokers need good quality leads combined with an efficient leads management system and that is what the Lead Planet and Leads360 bring to the table.” 

The Lead Planet offer quality mortgage leads like, FHA, VA, conventional, mortgage refinance, purchase, debt settlement and loan modification leads.  For more information visit us online at or call 888-271-9581.


Internet Mortgage Leads and Direct Mail Great Marketing Combo

Consider adding direct mail marketing to your mix of internet mortgage leads.  Direct mail and online mortgage leads make a great team with a balance marketing strategy for mortgage lenders, brokers and loan modification companies. Direct mail drops can’t make your telephones ring every day, so use the internet mortgage leads for the slow days in between mail drops.  The Lead Planet continues to receive excellent feedback from our direct mail campaigns targeting FHA streamline, debt consolidation and loan modification. The mortgage mail returns have been steady all summer, but the direct mailing targeting FHA and VA Streamline has seen phenomenal returns with conversion rates between 7 and 15%.  Our direct mail clients continue to mail and many of the mortgage companies have increased their staff with more loan officers as a result.

Homeowners in the United States have always responded to direct mail campaigns offering lower interest rates, cash out, foreclosure prevention and lower monthly payments. The Lead Planet offers direct mailing services for VA Streamline, FHA streamline, Conforming refinance and loan modification direct mail campaigns.

Direct Mail promotions in September and October will provide incentives like free internet mortgage leads and free websites for mortgage and loan modification companies that are not afraid to commit to a lead generation plan of $15,000 or more mail pieces.  Call 888-271-9581 extension 101 to get more info.


Lead Planet Announces New Email Marketing

Lead Planet Systems here has released Lead Gen09, which includes an option to purchase e-mail marketing tailored to advertise specific loan programs to new or old mortgage leads.  This system enables mortgage lenders and brokers to offer new loan programs to consumers searching for the right mortgage profesional online.

The mortgage lead generation company said Lead Gen09 is the mortgage industry’s technology solution prospect and borrower marketing.  It is common for loan companies to contact a lead who is interested but for whatever reason never materializes into a new submission or funding. 

The looks to add their email marketing system to their internet mortgage lead system that aggregates mortgage lead from search engines like Bing, Google and Yahoo. This new marketing tool allows mortgage companies to take advantage of email marketing for mortgage lead generation and sales communication without having to invest in additional software solutions.  To help develop this new marketing function, Lead Planet expanded their programming team in an effort to roll out this new email marketing system for brokers, lenders and loan officers across the country. 


Mortgage Lead Companies See Rise Encompass Use for Mortgage Management Solutions

Lead generation companies like the Lead Planet who provides mortgage leads to brokers and lenders have confirmed a surge in Encompass users with their lead buying clients. We asked Steve Park of Mortgage Brokers Network about Encompass and this is what he had to say. “Encompass certainly has made a dent in the loan origination software market that Calyx’s Point has dominated for so long.”  Park noted that more and more mortgage lead companies are taking another look at Encompass for it’s robust funtions that benefit loan officers and lenders.

Mortgage Pricing Systems (MPS), a provider of product and pricing solutions for small to large mortgage banks, has integrated LEAP!, its product and pricing engine into Ellie Mae’s award-winning Encompass Mortgage Management Solution. This integration enables Encompass users to automatically export a loan file into LEAP! and return key product and pricing data back to Encompass with just a few clicks.  “We’ve been using Encompass very successfully for quite some time, and this integration has made it exponentially easier for us to access what we feel is the most accurate product and pricing information available on the market,” says Craig Willis, chief technology officer for Amerifirst Financial, an Encompass and Mortgage Pricing Systems user. “Integrating these two powerful systems gives Amerifirst the confidence and speed we need to maintain our stance as a strong and legitimate contender in this challenging and competitive market.” 


Lending Tree Matches Lead Planet with Mortgage Lender Exchange

By · June 3, 2009 · Filed in Lead Generation News, Lead Generation Technology, Mortgage Marketing · Comments Off

Over the last several months, Lending Tree has announced several new mortgage lender products and tools for brokers and lenders of their Lender Exchange. Mortgage brokers and lenders continue to seek quality mortgage leads from trusted companies and they are now able to compete for consumers who are reverse mortgage prospects, as well as those looking for FHA loans. The LendingTree recently launched a simplified filtering technology similar to the Mortgage Lead Vault that ensures lenders easier access to target customers for increasing closing ratios that convert more prospects to borrowers.


Nation’s leading mortgage lead generation company, Lending Tree, announced they were adding 50 new mortgage lenders in 2009 and remains focused on FHA, refinance and loan modification leads.  Throughout 2009, as mortgage rates have remained at historic lows, LendingTree has helped hundreds of thousands of high-quality loan applicants get matched with up to 4 banks or mortgage companies in an effort to compete for the borrower’s mortgage business. Now the lead generation company is seeking for more home loan lenders to join its exchange and begin working with Lending Tree’s pre-qualified prospective borrowers. Besides the live transfer leads from the Lead Planet, the Lending Tree has been looking for market-share in the mortgage marketing sector of the home financing industry.


Lead Management Companies Integrate Dialing Solutions

By · February 24, 2009 · Filed in Lead Generation News, Lead Generation Technology, Loan Modification News · Comments Off

Loan professionals have been quickly adopting the latest on-demand software solutions to improve their sales effectiveness. Five9, the leader in on-demand call center software, and Leads360, the leader in on-demand sales lead management software, formally announced their completed integration today. Leads360 and Five9 now work seamlessly together to underpin the most sophisticated, proven, and effective sales approaches in a variety of industries including insurance sales, mortgage, debt settlement, mortgage modification and more. “As we began to accumulate mutual clients, we decided to collaborate with Five9 to create a superior level of integration,” said Dan Morefield, CEO of Leads360. “After seeing the final result of our integration, I have no doubt that we have created the most powerful and user-friendly sales solution on the market.”

The Lead Planet provides real-time mortgage and loan modification leads for homeowners looking to prevent a foreclosure. Call   877-788-8463   or visit us online at or purchase Live Transfer Mortgage Leads online.

In the past, the cost of purchasing and integrating predictive dialer technology and lead management software was something that required a lot of up-front capital investment in premise-based software and hardware, and long implementation cycles. This forced many mortgage companies, insurance agencies, and other B2C sales businesses to rely on ineffective manual processes. “Five9 and Leads360 have partnered to create an affordable and effective integrated sales solution that has proven to drastically increase the effectiveness of sales agents,” said Mike Burkland, CEO of Five9. “It’s nearly impossible for an inbound or outbound B2C sales team to survive without implementing these technologies and implementing them in an integrated and synchronized way.”  Read the complete story online >