Originate More Loans Buying Purchase and Refinance Leads

I noticed that we have been getting a lot of inquiries for mortgage refinance leads lately.  That is not unusual, because traditional mortgage shops who have been buying internet mortgage leads for years like refinance leads.  That is what they have been originating when rates were higher and that is what they originate today as the interest rates have fallen to record low levels.  No one will argue that low rates are a good time, but refinance guidelines have been tightened more in the last three years than ever before.  A few years ago, millions of borrowers bought their home with a stated income loan, but today lenders are not offering stated income loans so most of these loan applicants are turned down when trying to refinance their mortgage.  Clearly the pool of qualified refinance applicants has shrunk so in most cases loan companies will have to buy more refinance leads to get a qualified borrower. This means higher credit report bills and an increased investment for mortgage marketing. 

Direct mail costs have risen and the return rates have been lower as well.  Many loan companies are surviving with internet mortgage leads, but the companies that seem to be funding the most loans every month are the shops that are buying both purchase and refinance leads.  Many loan officers say they don’t like home purchase leads as much because the prospects are not always ready to buy a home.  That may be true, but the purchase market is much hotter than the refinance market right now, so mortgage companies should be more opened minded to work purchase leads in addition to their beloved refinance leads.  The fact exists that there are more qualified purchase mortgage applicants than refinance applicants.  Most qualified homeowners have already refinanced to a mortgage with a fixed rate in the 5% range.  Most of the refinance applicants do not qualify for home refinancing because they have no equity or their credit scores are too low.  The Lead Planet recommends buying mortgage leads with filters of a blended mix of both purchase and refinance.  Take a minute and call the Lead Planet at 619-600-5720 and we will show you how to maximize mortgage lead buying opportunities with no obligation.

Online Mortgage Lead Committment

The importance of buying quality mortgage leads that convert cannot be understated.  The days of throwing money at any lead broker online and succeeding are gone.  In fact if you do waste your mortgage marketing dollars like that you will not be in business for long.  If you are a loan officer or mortgage broker there is no getting around that these are tough times for the mortgage industry.  The reality is that the home loan products available carry much tighter guidelines than we have seen in the last twenty years. That means if you are serious about being competitive, you need to buy mortgage leads from a lead generation company that can perform day in and day out.

Shopping online for the best mortgage lender to meet your borrower’s needs is indeed a challenge and that is why the Lead Planet has partnered with experienced mortgage companies that know how to close loans in this market.  If you have purchased 1000′s of leads two in ten will likely convert.  One in twenty is pretty standard these days with most lead companies. The Lead Planet has made a commitment to helping loan companies get better conversion ratios from their online mortgage leads. 

Mortgage lead buying is all about commitment and buying large quantities to get a return.  Buying 100 quality mortgage refinance leads could cost $2,500.00 (100 x 25.00 per lead). If you only get applications on 20% of the leads and close half of those loan prospects you are getting a worthy return on your investment. The key is to set your monthly budget for two to three months at a time. Stick to it and buy all the loan leads you can afford if you have a talented staff and lenders that are ready to fund your loan submissions. One of the most common mistakes companies do is to not buy enough leads or stop the online mortgage lead campaign too quickly.  We are proud of the fact that our clients tell us that our live transfer leads convert better than their other lead companies.

Lead Planet Announces New Free Mortgage Lead Campaign

The Lead Planet Company announced yesterday a new promotion offering free mortgage leads to loan companies looking to buy quality internet leads.  Find out why loan companies continue to come back to the Lead Planet year after year for internet mortgage leads. We are one of the most respected and experienced mortgage marketing companies online that offers real-time mortgage leads, live transfer leads, loan modification leads and debt leads for broker, lenders and mortgage bankers.  For the last decade, we have specialized in internet marketing for the mortgage and finance related industry. 

Take advantage of our summer lead promotion that includes 10 free mortgage leads with every order of 50 or more online mortgage leads. (The promo also includes loan mod and debt settlement leads)   

Jump-start your pipeline with quality loan leads generated exclusively by Lead Planet websites. Call 619-600-5720 or fill out the short form to the right of this article and you will get a free mortgage marketing consultation with no obligation.

Mortgage Marketing Tips

Partnering with a direct source for lead generation that can provide you with quality mortgage leads daily is imperative to compete in today’s challenging mortgage industry. As a mortgage lead generation company with headquarters in San Diego, we are in the mortgage marketing trenches of this California housing crisis.  In addition to selling exclusive mortgage leads in all 50 states, the Lead Planet provides custom web-design and SEO marketing services to promote your website online.

California mortgage lenders and brokers have been on the up and up over the last year as down-sizing and streamlining have been a few keys to mortgage companies staying in business.  Record low California mortgage rates have helped revive the mortgage industry a bit, but mortgage guidelines have tightened to a point of pain. 

A recent mortgage marketing study indicated that less than 2 out of 10 loan applicants is getting approved for a home mortgage today.  Subprime and stated income loan programs have vanished.   That means that good credit borrowers who have a mortgage that is greater than their home value will likely have no refinance options. Borrowers who have late payments and bad credit scores should focus on a loan modification, because refinancing is out of the question.  It also means that 90% of self-employed borrowers are scrambling to qualify to meet today’s underwriting requirements. 

The Lead Planet understands the challenges of mortgage marketing and we know it is difficult to get good mortgage leads from borrowers who are not only interested but who also have the qualifications to get approved with the current lending standards.  The Lead Planet recommends the following initiatives to maximize mortgage marketing strategies in today’s economic climate.

1. Partner with a mortgage lead company that generates their own leads.  Avoid buying leads from a lead broker, because you will never know how many times they have been sold and when you actually get an applicant on the phone they will likely been angry because they have bombarded by a 20 mortgage brokers hounding them for their loan business
2. Try and extend your licensing to multiple states.  Being licensed only in your home state will limit your ability to buy a quantity of good leads.  Mortgage companies that are licensed in 10 or more states have a much greater chance of succeeding because they have a bigger pool of leads to call on. 
3. Expand your loan origination niches.  Even though you love refinances, you need to start selling purchase loans now too because we are in a purchase market.  Refinancing has tight guidelines and 40% of the country has their mortgage underwater.
4. Add government mortgages to your bag of tricks.  FHA and VA loan programs will provide your loan team more opportunities to fund more loans.

To get a free mortgage marketing consultation, call 888-271-9581.

Cost Effective Marketing with Aged Mortgage Leads

With the expansion of foreclosure prevention and debt relief, the Lead Planet has seen a increased demand for aged mortgage leads. Turn-down leads work very well when using them to sell Loan Modifications, Debt Settlement, Consolidation or Credit Repair. Vintage mortgage leads provide cost effective marketing for many alternative financial companies.  Typically aged leads are 50-60% less expensive than fresh internet mortgage leads. 

Many successful loan mod companies have been whispering that the best loan modifications leads are aged mortgage leads.  Many loan mod and debt relief firms like buying turn-down leads because they convert well and the sales professional contacting the lead gets to play the role of “Educator” and well as “Problem Solver” and “Sales Person”.  You may be the first person calling them that actually has a solution for this person who has been “turned down.”   YOU not only get to be the sales person providing the solution to the problem, but you also get to be a teacher, an educator.  You provide a solution which, in many cases, the borrower has little to no knowledge even exist.  You know where they are going to turn to next and YOU are already calling them before they hit the search engines looking for your product. You can’t get a better lead than that.”

For more information on aged mortgage leads, call 619-600-5720.

Free Sales Training for Internet Mortgage Lead Management

The Lead Planet Company announced a new value added service with their mortgage lead generation. In addition to their free lead promotions, the Lead Planet will be offering free sales training to brokers, loan officers and lenders when they purchase 100 or more loan modification, debt settlement or mortgage lead packages. The Deal Maker will train up to 20 loan officers on effective methods for managing internet mortgage leads.  Take advantage of the proven strategies and tips for originating loans from internet leads

Our lead generation company offers both non-exclusive and exclusive mortgage lead programs.  Loan professionals are able to target borrowers that best fit their lending niches. When you open a Lead Planet account, you can set your lead filters by state, loan type, loan amount, LTV and more. 

Call 619-600-5720 to get started.

New Mortgage Lead Promotion

To roll out the New Year, the Lead Planet announced another free lead promotion for new accounts.  The direct mortgage lead company is offering 10 Free Leads when a company purchases 50 leads or more.  The Lead Planet offers both non-exclusive and exclusive mortgage lead programs.  Brokers and lenders can set up lead filters by state, loan type, loan amount, LTV and more.  Call 619-600-5720 to get free mortgage leads.

Christmas Mortgage Lead Special

Lead Planet is pleased to announce a new Holiday special for mortgage leads.  your best mortgage marketing source providing quality mortgage leads, loan modification leads and debt leads for broker, lenders and mortgage bankers.  We specialize in the home financing industry for the past 12 years and have become the leader mortgage marketing online in the United States. 

Take advantage of our Christmas lead specials that include 10 free leads with every order of 50 or more internet mortgage leads. Call 619-600-5720 to get started with quality mortgage leads that convert.

Free Mortgage Leads

The Lead Planet Company announced a new mortgage marketing promotion that provides free mortgage leads to loan officers, brokers and lenders nationwide.  The lead generation company rolled out a new lead special for new accounts buying mortgage leads online.  The Lead Planet Company said they will are offering 25 free leads with a new order committing to purchase at least 100 internet mortgage leads.  For mortgage companies looking for a taste of quality leads, the company is also offering 10 free leads for new accounts that buy 50 mortgage leads. 

The Lead Planet National Sales Manager, said, “Free lead incentives help mortgage companies try out a new lead source.”  He continued, “When buying mortgage leads online avoid buying leads from a leads broker because you never know where the leads were generated and how many times they may have already been sold.”  The lead generation team recommends verifying that you are dealing with the direct lead source with a company like Lead Planet.

Mortgage Loan Leads

Mortgage loan leads are resurging again as homeowners and potential homebuyers are gaining more confidence in the mortgage industry.  The government has extended an $8,000 tax credit to first time homebuyers and FHA continues to roll out competitive home loans for both purchase and home refinancing.   Mortgage professionals should take advantage of our high convverting FHA leads.

The Lead Planet is pleased to announce new incentives for buying leads.  If you purchase 100 internet mortgage leads from Lead Planet, they will give you 20 leads for free.  Take advantage of low mortgage rates and new refinance options for bad credit and delinquent homeowners.  The Lead Planet Company offers quality mortgage leads to brokers, mortgage lenders, loan officers and banks.  Call the Deal Maker at 619-600-5720 to learn more about internet mortgage leads that convert!