The volume for purchase leads also rose last week as millions of first time home buyers appear ready to join the group of homeowners.  Many renters can save money when buying a home because with 4% home loan interest rates it is very possible to reduce housing expenses.

We are pleased to announce new incentives for new customers who are looking for quality internet mortgage leads from a credible source, like the Lead Planet. If you set up a new account with us buy mortgage leads between now and Januray 15^th, you can expect to save money and get more leads for your investment.  We are offering 50 free purchase leads with all 100 lead orders. In addition, we are offering 30 free leads for every 100 refinance leads purchased.

• Home Purchase Leads
• Refinancing Leads
• FHA Leads
• HARP Leads

Our company has been specializing in internet mortgage marketing since 1999 and we look forward to assisting with lenders and brokers by jump-starting their loan origination throughout the holidays.  National Sales Mgr., said in a recent phone interview, “This is a great opportunity for loan shops to stimulate their activity with our internet leads that convert.”  Call 888-271-9581 to learn more about new incentives or to get started.

Choose from the following home loan lead types:

• First Time Home Buyer Leads
• FHA Mortgage Leads
• VA Home Loan Leads
• Conventional Mortgage Leads
• Jumbo Loan Leads

Take advantage of our purchase lead incentives and get 20% of your first order. (Minimum order is 100 leads)
Call 619-600-5720 to get more info on buying mortgage leads and setting up filters to meet your company’s needs.

With the 100 lead program, new accounts can choose from the following types of internet mortgage leads:

• Conventional Leads
• Jumbo Leads
• FHA Leads
• Refinance Leads
• Purchase Leads
• Deb Leads
• Streamline Leads

The Lead Planet is excited to partner with lending companies looking for cost-effective internet mortgage leads that convert well.  The Lead Planet Company said that the “50 free lead program” is for a limited time and will be honored until November 15^th, 2010.  A company spokesman believes that investing in 100 self-generated leads online is a great way to jump-start a loan company in a struggling economy and housing crisis.

Direct mail costs have risen and the return rates have been lower as well.  Many loan companies are surviving with internet mortgage leads, but the companies that seem to be funding the most loans every month are the shops that are buying both purchase and refinance leads.  Many loan officers say they don’t like home purchase leads as much because the prospects are not always ready to buy a home.  That may be true, but the purchase market is much hotter than the refinance market right now, so mortgage companies should be more opened minded to work purchase leads in addition to their beloved refinance leads.  The fact exists that there are more qualified purchase mortgage applicants than refinance applicants.  Most qualified homeowners have already refinanced to a mortgage with a fixed rate in the 5% range.  Most of the refinance applicants do not qualify for home refinancing because they have no equity or their credit scores are too low.  The Lead Planet recommends buying mortgage leads with filters of a blended mix of both purchase and refinance.  Take a minute and call the Lead Planet at 619-600-5720 and we will show you how to maximize mortgage lead buying opportunities with no obligation.

Shopping online for the best mortgage lender to meet your borrower’s needs is indeed a challenge and that is why the Lead Planet has partnered with experienced mortgage companies that know how to close loans in this market.  If you have purchased 1000′s of leads two in ten will likely convert.  One in twenty is pretty standard these days with most lead companies. The Lead Planet has made a commitment to helping loan companies get better conversion ratios from their online mortgage leads. 

Mortgage lead buying is all about commitment and buying large quantities to get a return.  Buying 100 quality mortgage refinance leads could cost $2,500.00 (100 x 25.00 per lead). If you only get applications on 20% of the leads and close half of those loan prospects you are getting a worthy return on your investment. The key is to set your monthly budget for two to three months at a time. Stick to it and buy all the loan leads you can afford if you have a talented staff and lenders that are ready to fund your loan submissions. One of the most common mistakes companies do is to not buy enough leads or stop the online mortgage lead campaign too quickly.  We are proud of the fact that our clients tell us that our live transfer leads convert better than their other lead companies.

Take advantage of our summer lead promotion that includes 10 free mortgage leads with every order of 50 or more online mortgage leads. (The promo also includes loan mod and debt settlement leads)   

Jump-start your pipeline with quality loan leads generated exclusively by Lead Planet websites. Call 619-600-5720 or fill out the short form to the right of this article and you will get a free mortgage marketing consultation with no obligation.

California mortgage lenders and brokers have been on the up and up over the last year as down-sizing and streamlining have been a few keys to mortgage companies staying in business.  Record low California mortgage rates have helped revive the mortgage industry a bit, but mortgage guidelines have tightened to a point of pain. 

A recent mortgage marketing study indicated that less than 2 out of 10 loan applicants is getting approved for a home mortgage today.  Subprime and stated income loan programs have vanished.   That means that good credit borrowers who have a mortgage that is greater than their home value will likely have no refinance options. Borrowers who have late payments and bad credit scores should focus on a loan modification, because refinancing is out of the question.  It also means that 90% of self-employed borrowers are scrambling to qualify to meet today’s underwriting requirements. 

The Lead Planet understands the challenges of mortgage marketing and we know it is difficult to get good mortgage leads from borrowers who are not only interested but who also have the qualifications to get approved with the current lending standards.  The Lead Planet recommends the following initiatives to maximize mortgage marketing strategies in today’s economic climate.

1. Partner with a mortgage lead company that generates their own leads.  Avoid buying leads from a lead broker, because you will never know how many times they have been sold and when you actually get an applicant on the phone they will likely been angry because they have bombarded by a 20 mortgage brokers hounding them for their loan business
2. Try and extend your licensing to multiple states.  Being licensed only in your home state will limit your ability to buy a quantity of good leads.  Mortgage companies that are licensed in 10 or more states have a much greater chance of succeeding because they have a bigger pool of leads to call on. 
3. Expand your loan origination niches.  Even though you love refinances, you need to start selling purchase loans now too because we are in a purchase market.  Refinancing has tight guidelines and 40% of the country has their mortgage underwater.
4. Add government mortgages to your bag of tricks.  FHA and VA loan programs will provide your loan team more opportunities to fund more loans.

To get a free mortgage marketing consultation, call 888-271-9581.

Many successful loan mod companies have been whispering that the best loan modifications leads are aged mortgage leads.  Many loan mod and debt relief firms like buying turn-down leads because they convert well and the sales professional contacting the lead gets to play the role of “Educator” and well as “Problem Solver” and “Sales Person”.  You may be the first person calling them that actually has a solution for this person who has been “turned down.”   YOU not only get to be the sales person providing the solution to the problem, but you also get to be a teacher, an educator.  You provide a solution which, in many cases, the borrower has little to no knowledge even exist.  You know where they are going to turn to next and YOU are already calling them before they hit the search engines looking for your product. You can’t get a better lead than that.”

For more information on aged mortgage leads, call 619-600-5720.

Our lead generation company offers both non-exclusive and exclusive mortgage lead programs.  Loan professionals are able to target borrowers that best fit their lending niches. When you open a Lead Planet account, you can set your lead filters by state, loan type, loan amount, LTV and more. 

Call 619-600-5720 to get started.