Archive for Mortgage Lead News

Jump Start Your Pipeline with the Hot Internet Mortgage Leads

By · November 6, 2012 · Filed in Lead Planet Incentives, Mortgage Lead News · Comments Off

The Lead Planet has been generating home loan leads online for 13 years. We connect loan prospects with lenders and brokers in all 50 states. Our lead generation system filters the information quickly and then distributes the hot mortgage leads to eager loan companies within our network. Of course, when the lead meets higher criteria for credit, LTV and loan type the more likely you will be to close the loan. We pride ourselves in generating highest quality leads that keep your cost to closing ratio down so you can realize a better return on investment. Our goal is always to maximize your mortgage marketing budget and that is done when we get you leads from qualified borrowers that have a sense of urgency.

We offer a wide variety of online mortgage leads such as:

  • Refinance
  • HARP Leads
  • FHA First Time Home Buyer
  • FHA Refinance
  • VA Loan Leads
  • Home Equity
  • Purchase Money
  • Conforming & Jumbo Leads

Our contact rates have always been the highest in the industry and closing rates have been leading the pack for mortgage marketing companies as well. Choose from semi-exclusive and exclusive lead programs. Call 888-271-9581 and discuss your needs with one of our marketing professionals. The Lead Planet is offering 50 free leads for customers that purchase 100 leads. (refinance and purchase combination)



Lenders Looking for Conforming and HARP Refinance Leads

By · October 23, 2012 · Filed in HARP Leads, Mortgage Lead News · Comments Off

This has been a great year for loan professionals who have seemingly rebounded with record low rates. 2012 will be remembered for a refinance boom with record low rates. Most lenders are seeking conforming mortgage leads that connect them with prospects that have good credit. FHA and VA lead have been popular as well because the rates are great and the pricing provides an opportunity for higher compensation.

  • Conforming Leads
  • Streamline Refinance Leads
  • HARP Mortgage Leads

The Lead Planet offers quality refinance leads that meet the standards of Fannie Mae, Freddie Mac and FHA. We have also seen a dramatic rise in HARP leads as millions on borrowers with negative equity are seeking an underwater mortgage refinance alternative. Both Fannie and Freddie have improved the guidelines for the Home Affordable Refinance Program. FHA has reached out with similar revisions by removing “loan to value” requirements for a select group of distressed homeowners.

Call 888-271-9581 for a no hassle quote on custom lead programs that meets your program niches.


Harp Leads Increase

By · July 5, 2012 · Filed in Mortgage Lead News · Comments Off

2012 has been a great year for mortgage companies that have been able to rebound financially with the HARP 2.0 and the record breaking interest rates. With the 30-year rates below 4% and the 15-year rates below 3% no one should be shocked that our volume for refinance leads has increased significantly this year. The other contributing factor that shouldn’t be ignored is the introduction of the HARP 2.0 in March. Many distressed homeowners have reached out to qualify for underwater refinancing and this has led to a surge in qualify HARP leads to the Lead Planet network.

We Offer Fresh HARP Leads from Eager Homeowners

We have seen a huge spike in HARP leads in recent months as our websites continue to connect homeowners with HARP refinance lenders. If you are interested in jump-starting your loan origination, consider offering the “Home Affordable Refinance Program.” You will need a good HARP lead source and that’s where the Lead Planet comes into play. We offer incentives for new accounts looking for HARP mortgage leads that will help you increase your monthly closings almost immediately. We offer a wide variety of refinancing leads.

Call 888-271-9581 for a no cost quote on FHA refinance and HARP lead programs that will surely increase your profitability.


Higher FHA Loan Limits Will Help Loan Origination in 2012

By · November 25, 2011 · Filed in Mortgage Lead News · Comments Off

The higher FHA loan amounts will no doubt help lenders and brokers increase their loan origination in 2012. President Obama signed the bill that extends higher loan limits for FHA.  Borrowers that need a FHA mortgage loan amounts up to $729,750 will be excited. FHA still only requires a 3.5% down payment even if you are a first time home buyer. The higher FHA loan limits will offer significant relief in high-cost areas of California; metropolitan Washington, D.C.; New York, New Jersey and scattered counties in other states including Massachusetts, Florida and North Carolina. The higher loan limits were not extended for Fannie Mae and Freddie Mac. Most believe that the program called Home Affordable Refinance will help the borrowers trying to refinance a loan owned by Fannie or Freddie.


Mortgage Lead Podcast

By · January 20, 2011 · Filed in Mortgage Lead News, Mortgage Lead Podcast · Comments Off

Mortgage lead activity continues to increase, as compared to the previous month.  Interest rates are higher, but loan applicants are back online seeking home loans.  Refinance leads are up nearly 2% and purchase lead volumes are up 9.6% from December.  FHA leads continue to be the most requested lead type.

Listen to the Lead Planet Mortgage Lead Podcast below:


Home Loan Leads Activity Up

By · November 26, 2010 · Filed in Lead Planet News, Mortgage Lead News, Purchase Leads, Refinance Leads · Comments Off

Home loan leads rose significantly last week, increasing 14.4% to hit their highest level since May of this year.  According to the Lead Planet weekly lead report, purchase leads have now risen for four of the past five weeks.  Over the past four weeks, the MBA’s Purchase Index has raised an average of 4.0% a week. According to Michael Fratantoni, MBA vice president of Research and Economics, “The increase in home loan leads last week aligns with other incoming data suggesting that consumers are feeling somewhat more confident with their financial situation.”

The activity of refinance leads fell 1.0% for the and are currently at their lowest level since June, despite interest rates that remained relatively stable after a sharp jump the previous week following the Federal Reserve’s announcement that it would purchase $600 billion in Treasury securities to boost the economy.  Refinance leads have been falling over the past month even as home purchase applications rose. Refinance leads are down an average of 4.8% over the past four weeks, despite expectations by many analysts that the recent rise in home loan rates would motivate fence-sitting homeowners to act before rates go any higher.


Lead Planet Posts Mortgage Lead Survey

The Lead Planet has been tracking mortgage lead online since 1999.  Each month we publish a mortgage lead survey that researches the mortgage lead generation results from over 1,000 home finance websites in the U.S.  The survey tracks the volume of online loan applications taken by mortgage lenders and bankers. The data gives mortgage companies a view of the consumer demand for home mortgages online.  The Lead Planet introduced the Mortgage Lead Report to act as a gage by measuring internet mortgage leads generated online. 

The Lead Planet Monthly Mortgage Lead Survey Tracks the Following Types of Loan Leads Online:



Internet Mortgage Lead Generation Campaign Improves with SEO

In the monthly mortgage lead generation report, the Lead Planet announced a significant improvement in lead quality from the previous month.  Internet mortgage leads converted over 17% better in June than in May!  Our mortgage clients reported better credit quality and higher conversions on both purchase and refinance leads! A spokesman for Lead Planet said, “As an internet mortgage marketing company we utilized our own search engine marketing strategies to focus on keywords that drove traffic to loan applicants with better credit scores.” 

Our mortgage SEO solutions continue to help our clients in multiple ways because we are able to target specific niches through precise internet mortgage lead generation campaigns.  Whether it’s VA, FHA, conforming or jumbo, the Lead Planet has the ability to significantly increase search engine ranking for most mortgage websites that display original content.

Call 619-600-5720 to get more information on mortgage lead generation, search engine optimization and custom websites that rank high and perform well on Google, Yahoo and Bing.


Refinance Lead Activity Jumps

The good news for mortgage professionals last week was that refinance lead activity rose to its highest level in over a year. Lead Planet chief economist, Kevin Grant announced Friday that refinance applications increased 5.9% to 2116.3. The overall rise in mortgage leads online crept up 6.6% from the previous week. Grant said that this was the most significant increase since May of 2009.” The Mortgage Bankers Association said in their report that the Refinance Index increased 12.6% from the previous week. MBA also indicated that the adjustable-rate mortgage share of activity decreased to 4.7% from 4.9% of total applications from the previous week.

The average mortgage rate for 30-year fixed-rate mortgages fell to 4.67% from 4.75%, with points decreasing to 0.96 from 1.07 for 80% loan-to-value (LTV) ratio loans. This is the lowest 30-year mortgage rate recorded in the survey since the week ending April 24, 2009. The effective interest rate also dropped from last week.

The average mortgage interest rate for 15-year fixed-rate mortgages dropped to 4.06 % from 4.19%, with points decreasing to 0.97 from 1.00 for 80% LTV loans. This is the lowest 15-year mortgage rate ever recorded in the survey. The effective rate also decreased from last week.

The average home loan rate for one-year ARMs was unchanged at 7.05%, with points remaining constant at 0.27 for 80% LTV loans.


Whisperings of Mortgage Professionals – Mortgage Lead News

Home mortgage rates dropped to record lows last week, but many mortgage brokers and lenders were not cheering. With banks offering more affordable home loan rates than ever before, you would think the professionals selling interest rates and finance opportunities would be more excited. First of all mortgage rates have been ridiculously low for several years. Second, the mortgage guidelines have tightened to the point that not that many loan applicants qualify. Mortgage leads have increased slightly over the last few weeks, but most applicants simply do not qualify.

The new finance reform bill comes down hard on loan professionals for misconduct and fraud. Sure some of the requirements for mortgage lending need to change, but fairness seems to be disappearing from the reform bill. Privately many mortgage brokers are concerned that our government is trying to cap their income. Most of us believe that in America, the land and the free that you should not have your government limiting your income. According to BofA mortgage executive, Jeff Moran, “There seems to be two sets of rules —-One for the conventional mortgages and another set of rules for the government backed home loans.” Moran continued, “With our economy and housing sector in such a fragil state, it is imperative that we make industry changes that protect consumers yet do not hinder genuine home financing opportunities that will help people in our economy get back on their feet.

Is it fair that the government that was involved in pushing risky loans to unqualified borrowers should be dictating how much money we should make? The competitive nature of the mortgage business has been the driving force for new lending products and finance opportunities that have helped this great country expand. The notion that our government is implementing restrictions on our industry yet the government mortgage products are exempt from disciplinary repercussions is maddening.

What can you do? Be vocal and get involved with groups like the Mortgage Bankers Association and local groups like California Association of Mortgage Brokers. There are local mortgage associations in every state, so get involved. Partner with mortgage marketing companies like the Lead Planet who will support you with industry news and internet mortgage leads that will help increase your cash flow. Call 619-600-5720 to get more information on new mortgage lending opportunities and online mortgage lead promotions.