Archive for Mortgage Marketing Reports

Comparing Internet Mortgage Leads to Trigger Credit Leads

I get some interesting questions from mortgage marketing executives from time to time.  Today a representative from one of the larger banks asked me to compare internet mortgage leads to trigger leads.  This person was told that trigger leads have a better conversion ratio and so they wanted to know why they wouldn’t want to shift their mortgage marketing dollars.  I decided it would be a good idea to discuss the benefits and risks of both internet loan leads and trigger leads.

Online Mortgage Leads Versus Trigger Leads

I decided it would be a good idea to discuss the benefits and risks of both internet loan leads and trigger leads.  First of all for those that do not know, a trigger lead is a lead that is generated when a loan applicant has their credit pulled.  The credit report company sells the lead to a mortgage company that meets those credit filters.  The big problem for the mortgage company buying the trigger lead is that the loan applicant does not know who they are and usually they are not happy with some random company calling them without their consent.  Any way you cut it, loan applicants are blind-sided by the mortgage company who bought the trigger lead.  It is pretty shocking that trigger leads are legal.  I don’t see how it is any different than buying a spam email lead.  Both trigger and spam leads are generated in some part without the loan applicant’s authorization. 

On the other hand, internet mortgage leads are initiated by the loan applicant. Think about it — the borrower goes online and searches for mortgage companies to help them with a refinance or purchase mortgage.  Once the loan applicant submits their request to be connected to multiple lenders the internet mortgage lead is created.  The loan applicant is now expecting a phone call and email from the loan company who purchased the mortgage lead online. 

Trigger leads can be effective, but they require a very clever loan officer to get good results.  Most loan officers are not able to overcome the typical objections that come with the trigger leads.  It is much more likely to get better conversions with internet mortgage leads because the borrower is expecting your call.  Lead Planet is a direct mortgage lead company offers quality internet and live transfer mortgage leads.  We do not offer trigger leads.

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Lead Planet Offers Mortgage Marketing with Organic SEO and PPC Management Solutions

Can you compete in this mortgage marketing arena or should you outsource the internet marketing to a lead generation expert?  Outsourcing the pay-per-click management makes sense financially for mortgage companies that do not have the ability to bring an expert in-house.  Nationwide Marketing offers pay per click advertising for mortgage lenders, banks and brokers. 

The Lead Planet has over a decade of experience with online mortgage lead generation.  We provide the following mortgage marketing services:

  • PPC Management – We research, create and manage Google Ads to generate mortgage leads cost effectively.
  • Organic Search Engine Marketing –Custom SEO campaigns to increase organic mortgage leads.
  • Local Search Optimization – This unique lead generation campaign is created to capture mortgage leads by region. (ie. “Los Angeles home loans”, “California mortgage lender”)
  • Mortgage Web Development -  Our web-design team will create a website with content, landing pages and online loan application.  Then our SEO team will optimize the site to maximize search engine rankings.

The Lead Planet has been doing mortgage lead generation successfully for over a decade and they have a proven track record generating quality mortgage leads organically.  For a free search engine marketing consultation, Call 888-271-9581 ext- 103

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Mortgage Marketing Tips

Partnering with a direct source for lead generation that can provide you with quality mortgage leads daily is imperative to compete in today’s challenging mortgage industry. As a mortgage lead generation company with headquarters in San Diego, we are in the mortgage marketing trenches of this California housing crisis.  In addition to selling exclusive mortgage leads in all 50 states, the Lead Planet provides custom web-design and SEO marketing services to promote your website online.

California mortgage lenders and brokers have been on the up and up over the last year as down-sizing and streamlining have been a few keys to mortgage companies staying in business.  Record low California mortgage rates have helped revive the mortgage industry a bit, but mortgage guidelines have tightened to a point of pain.

A recent mortgage marketing study indicated that less than 2 out of 10 loan applicants is getting approved for a home mortgage today.  Subprime and stated income loan programs have vanished.   That means that good credit borrowers who have a mortgage that is greater than their home value will likely have no refinance options. Borrowers who have late payments and bad credit scores should focus on a loan modification, because refinancing is out of the question.  It also means that 90% of self-employed borrowers are scrambling to qualify to meet today’s underwriting requirements.

The Lead Planet understands the challenges of mortgage marketing and we know it is difficult to get good mortgage leads from borrowers who are not only interested but who also have the qualifications to get approved with the current lending standards.  The Lead Planet recommends the following initiatives to maximize mortgage marketing strategies in today’s economic climate.

  1. Partner with a mortgage lead company that generates their own leads.  Avoid buying leads from a lead broker, because you will never know how many times they have been sold and when you actually get an applicant on the phone they will likely been angry because they have bombarded by a 20 mortgage brokers hounding them for their loan business
  2. Try and extend your licensing to multiple states.  Being licensed only in your home state will limit your ability to buy a quantity of good leads.  Mortgage companies that are licensed in 10 or more states have a much greater chance of succeeding because they have a bigger pool of leads to call on.
  3. Expand your loan origination niches.  Even though you love refinances, you need to start selling purchase loans now too because we are in a purchase market.  Refinancing has tight guidelines and 40% of the country has their mortgage underwater.
  4. Add government mortgages to your bag of tricks.  FHA and VA loan programs will provide your loan team more opportunities to fund more loans.

To get a free mortgage marketing consultation, call 888-271-9581.

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Evaluating Mortgage Lead Quality

One of the most important tracking measures for mortgage leads is to evaluate the lead quality.  It is imperative that every month you reflect on the lead quality for the mortgage leads you purchased.  Ask yourself these questions when tracking lead quality:

1.  What was the contact rate for these purchased leads?

2.  What was the qualification rate for these mortgage leads?

3.  How many leads turned into loans in process?

4.  Did I fund loans from these leads?

Not all leads will work.  Good looking mortgage leads can be bunk and poor looking leads can turn into a closed loan.  According to mortgage broker, Matt Henry, “Lead Planet more than any other lead company addresses small lenders’ primary need of funding more loans.”

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Mortgage Loan Leads

Mortgage loan leads are resurging again as homeowners and potential homebuyers are gaining more confidence in the mortgage industry.  The government has extended an $8,000 tax credit to first time homebuyers and FHA continues to roll out competitive home loans for both purchase and home refinancing.   Mortgage professionals should take advantage of our high convverting FHA leads.

The Lead Planet is pleased to announce new incentives for buying leads.  If you purchase 100 internet mortgage leads from Lead Planet, they will give you 20 leads for free.  Take advantage of low mortgage rates and new refinance options for bad credit and delinquent homeowners.  The Lead Planet Company offers quality mortgage leads to brokers, mortgage lenders, loan officers and banks.  Call the Deal Maker at 619-600-5720 to learn more about internet mortgage leads that convert!

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Mortgage Lead Podcast

Lead Planet posted “Mortgage Lead Talk, volume 7 with their series on VA and FHA leads with their mortgage marketing podcast on August 31, 2009.  FHA leads continue to be the most popular leads in 2009.  As far as mortgage lead generation goes, FHA leads make up for 60% of the mortgage leads generated so far this year. Homeowners and first time homebuyers like the flexible guidelines that HUD extends with government insured FHA loan for home refinancing and new home purchase requirements since the subprime mortgage debacle. 


Listen to Mortgage Lead Podcast “FHA & VA Leads”

FHA Lead buyers can choose from the following leads:

Ø  Cash Out Refinance Leads

Ø  FHA Streamline Leads

Ø  FHA Purchase Leads

VA leads have been increasing in popularity with brokers and lenders across the U.S. because the licensing is easier for mortgage brokers and VA offer the only true 100% home loan that requires no money down.  VA Streamline leads are also popular as rates have reached all-time low for veterans, so refinancing is the natural money saving process for VA homeowners. 

Ø  First Time Homebuyer Leads

Ø  100% No Money-Down Loan Leads

Ø  VA Streamline Leads

The Lead Planet also recommends adding loan modification leads to your order. Visit us or blog online at for buying quality internet mortgage leads.

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