Archive for Mortgage Marketing

Lead Planet Reports Big Jump in Mortgage Refinance Lead Volumes

For most of 2010, thousands of loan officers have been scrounging for hot refinance leads. Amid the mortgage turmoil, many homeowners have been reluctant to re-apply for a refinance loan after being turned down by a bank or lender.  Finally, we got some good news related to the mortgage industry.  After 6 consecutive weeks of declining refinance application volumes, RTT reported a surge in home refinancing activity.  U.S mortgage demand increased again last week, led by a bounce-back in refinance applications and interest rates hitting their lowest levels since mid-March. 

According to Bryan Dornan, the Lead Planet founder, “Mortgage marketing has been difficult in 2010 for loan companies that focus solely on refinancing, because lending guidelines have tightened to a very uncomfortable level.”  Dornan continue, “Stated income loans are gone—- home equity programs have disappeared —–  and subprime loans are on trial waiting for the Obama administration to figure out how best to politicize the mortgage reform.”  Buying qualified mortgage leads can be challenging.  The reality is that not that many borrowers qualify to refinance their home under the tightened guidelines. 

Rumors of private money entering the mortgage market soon would be welcomed and could create additional opportunities for mortgage lenders, brokers and aspiring loan officers.  The Lead Planet reported that refinance lead volumes rose nearly 20% last week and their clients have been reaping the benefits with a flood of new loan submissions.  Purchase lead volumes increased 5.75% even though home buying applications have slowed significantly nationwide. 

The Mortgage Bankers Association reported Wednesday that its refinance index jumped 14.8% from the previous week, hitting its highest level in six weeks. The surge in home refinancing applications, however, was nullified by a decline in the MBA’s home purchase index, which dropped 9.5% on a seasonally adjusted basis. Unadjusted, the index decreased 8.9% from the previous week, and 0.6% from the same week last year.  The decline in home purchase applications was likely due to the expiration of the $8,000 home-buyer tax credit on April 30th.  

For custom mortgage lead generation programs and more information on buying mortgage leads, please call the sales department at the Lead Planet 619-600-5720.

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Lead Planet Offers Mortgage Marketing with Organic SEO and PPC Management Solutions

Can you compete in this mortgage marketing arena or should you outsource the internet marketing to a lead generation expert?  Outsourcing the pay-per-click management makes sense financially for mortgage companies that do not have the ability to bring an expert in-house.  Nationwide Marketing offers pay per click advertising for mortgage lenders, banks and brokers. 

The Lead Planet has over a decade of experience with online mortgage lead generation.  We provide the following mortgage marketing services:

  • PPC Management – We research, create and manage Google Ads to generate mortgage leads cost effectively.
  • Organic Search Engine Marketing –Custom SEO campaigns to increase organic mortgage leads.
  • Local Search Optimization – This unique lead generation campaign is created to capture mortgage leads by region. (ie. “Los Angeles home loans”, “California mortgage lender”)
  • Mortgage Web Development -  Our web-design team will create a website with content, landing pages and online loan application.  Then our SEO team will optimize the site to maximize search engine rankings.

The Lead Planet has been doing mortgage lead generation successfully for over a decade and they have a proven track record generating quality mortgage leads organically.  For a free search engine marketing consultation, Call 888-271-9581 ext- 103

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Mortgage Marketing Tips

Partnering with a direct source for lead generation that can provide you with quality mortgage leads daily is imperative to compete in today’s challenging mortgage industry. As a mortgage lead generation company with headquarters in San Diego, we are in the mortgage marketing trenches of this California housing crisis.  In addition to selling exclusive mortgage leads in all 50 states, the Lead Planet provides custom web-design and SEO marketing services to promote your website online.

California mortgage lenders and brokers have been on the up and up over the last year as down-sizing and streamlining have been a few keys to mortgage companies staying in business.  Record low California mortgage rates have helped revive the mortgage industry a bit, but mortgage guidelines have tightened to a point of pain.

A recent mortgage marketing study indicated that less than 2 out of 10 loan applicants is getting approved for a home mortgage today.  Subprime and stated income loan programs have vanished.   That means that good credit borrowers who have a mortgage that is greater than their home value will likely have no refinance options. Borrowers who have late payments and bad credit scores should focus on a loan modification, because refinancing is out of the question.  It also means that 90% of self-employed borrowers are scrambling to qualify to meet today’s underwriting requirements.

The Lead Planet understands the challenges of mortgage marketing and we know it is difficult to get good mortgage leads from borrowers who are not only interested but who also have the qualifications to get approved with the current lending standards.  The Lead Planet recommends the following initiatives to maximize mortgage marketing strategies in today’s economic climate.

  1. Partner with a mortgage lead company that generates their own leads.  Avoid buying leads from a lead broker, because you will never know how many times they have been sold and when you actually get an applicant on the phone they will likely been angry because they have bombarded by a 20 mortgage brokers hounding them for their loan business
  2. Try and extend your licensing to multiple states.  Being licensed only in your home state will limit your ability to buy a quantity of good leads.  Mortgage companies that are licensed in 10 or more states have a much greater chance of succeeding because they have a bigger pool of leads to call on.
  3. Expand your loan origination niches.  Even though you love refinances, you need to start selling purchase loans now too because we are in a purchase market.  Refinancing has tight guidelines and 40% of the country has their mortgage underwater.
  4. Add government mortgages to your bag of tricks.  FHA and VA loan programs will provide your loan team more opportunities to fund more loans.

To get a free mortgage marketing consultation, call 888-271-9581.

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Qualifying Mortgage Leads

Mortgage lead generation is a challenging trade because so many interested prospects don’t qualify for home financing.  The recent credit crunch and subprime mortgage meltdown devastated the mortgage industry.  Thousands of lenders, banks and brokers went out of business.  The few lending companies left tightened their guidelines so significantly that caused very few applicants to qualify for mortgage financing.  This lending shift created many obstacles for mortgage lead generation because so many people online were unable to get approved for refinancing or home buying.  Internet mortgage lead quality will vary significantly between lead companies.

When buying mortgage leads, there are a few important things to consider.  First, you need to know how many other people are calling your prospect.  Even if you are buying exclusive mortgage leads, there is a good chance that your lead may be shopping around online with other mortgage companies.  We recommend asking the prospect about the other offers they are receiving from other lenders.  Is your competition sending the prospect disclosures or are they just quoting them mortgage rates arbitrarily without even considering their credit scores or calculating their debt to income ratio.  Anyone can quote low rates, so it is important to make sure that your prospect is comparing apples to apples.  After you run the borrower’s credit, check the inquiry section of the credit report and you will see who else has run their credit recently.

Lead Planet has an experienced staff that can help you launch a successful mortgage lead campaign.  Call 619-600-5720 for a Free Mortgage Lead Analysis.

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New Mortgage Lead Promotion

To roll out the New Year, the Lead Planet announced another free lead promotion for new accounts.  The direct mortgage lead company is offering 10 Free Leads when a company purchases 50 leads or more.  The Lead Planet offers both non-exclusive and exclusive mortgage lead programs.  Brokers and lenders can set up lead filters by state, loan type, loan amount, LTV and more.  Call 619-600-5720 to get free mortgage leads.

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Evaluating Mortgage Lead Quality

One of the most important tracking measures for mortgage leads is to evaluate the lead quality.  It is imperative that every month you reflect on the lead quality for the mortgage leads you purchased.  Ask yourself these questions when tracking lead quality:

1.  What was the contact rate for these purchased leads?

2.  What was the qualification rate for these mortgage leads?

3.  How many leads turned into loans in process?

4.  Did I fund loans from these leads?

Not all leads will work.  Good looking mortgage leads can be bunk and poor looking leads can turn into a closed loan.  According to mortgage broker, Matt Henry, “Lead Planet more than any other lead company addresses small lenders’ primary need of funding more loans.”

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Live Transfer Mortgage Leads Convert Better

Good mortgage leads are more of a commodity than ever.  The mortgage lending guidelines have tightened significantly and property values have diminished, so qualifying leads is more challenging than ever.  Stated income loans and bad credit mortgages have become a thing of the past.  Live transfer mortgage leads which are also referred to as, hot transfer leads occur when a lead generation firm transfers a phone call with a potential borrower to a mortgage professional. In most cases, loan officers spend too much of their time dialing out on unqualified mortgage leads, or calls that result in messages on answering machines. 

Since live prospects are qualified by the lead generation company, conversion rates are higher. The cost for live transfer leads vary by state and vary by how the live mortgage lead was generated.  For example a live transfer that came from a telemarketing lead will cost significantly less than a live transfer from a radio or television advertisement.  Call 619-600-5720 to learn more how the Lead Planet can make your phone ring.

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Free Mortgage Leads

The Lead Planet Company announced a new mortgage marketing promotion that provides free mortgage leads to loan officers, brokers and lenders nationwide.  The lead generation company rolled out a new lead special for new accounts buying mortgage leads online.  The Lead Planet Company said they will are offering 25 free leads with a new order committing to purchase at least 100 internet mortgage leads.  For mortgage companies looking for a taste of quality leads, the company is also offering 10 free leads for new accounts that buy 50 mortgage leads. 

The Lead Planet National Sales Manager, said, “Free lead incentives help mortgage companies try out a new lead source.”  He continued, “When buying mortgage leads online avoid buying leads from a leads broker because you never know where the leads were generated and how many times they may have already been sold.”  The lead generation team recommends verifying that you are dealing with the direct lead source with a company like Lead Planet.

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Lead Planet Connects Mortgage Leads to Leads360

In an effort to help loan professional get an edge in the mortgage industry, the Lead Planet announced a plan to provide their clients buying debt settlement and mortgage leads by announcing full integration with the popular lead management company, Leads360.  The company believes that streamlining lead management is a critical part of the equation for success in today’s challenging mortgage climate.

According to Lead Planet, national sales manager, Scott, “It’s hard enough to get loan approved today in this complex mortgage environment, so anyway avenue that our lead generation company could take to help increase the conversion rates on our leads needed to be explored.”  Scott continued, “Loan officers and brokers need good quality leads combined with an efficient leads management system and that is what the Lead Planet and Leads360 bring to the table.” 

The Lead Planet offer quality mortgage leads like, FHA, VA, conventional, mortgage refinance, purchase, debt settlement and loan modification leads.  For more information visit us online at www.leadplanet.com or call 888-271-9581.

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Mortgage Loan Leads

Mortgage loan leads are resurging again as homeowners and potential homebuyers are gaining more confidence in the mortgage industry.  The government has extended an $8,000 tax credit to first time homebuyers and FHA continues to roll out competitive home loans for both purchase and home refinancing.   Mortgage professionals should take advantage of our high convverting FHA leads.

The Lead Planet is pleased to announce new incentives for buying leads.  If you purchase 100 internet mortgage leads from Lead Planet, they will give you 20 leads for free.  Take advantage of low mortgage rates and new refinance options for bad credit and delinquent homeowners.  The Lead Planet Company offers quality mortgage leads to brokers, mortgage lenders, loan officers and banks.  Call the Deal Maker at 619-600-5720 to learn more about internet mortgage leads that convert!

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