Archive for Uncategorized

Mortgage Websites and SEO

By · October 6, 2011 · Filed in Mortgage Marketing, Mortgage Websites, SEO, Uncategorized · Comments Off

For a lot of brokers and lenders setting up a mortgage website and hiring the SEO has been a thorn in their side.  The fact is that high percentage of loan companies getting burned on mortgage SEO.

What is Mortgage SEO?

Mortgage SEO is the process of programming your website so that the serach engines rank it high naturally. Sounds easy? SEO is a unique marketing skill that not many people have in the mortgage industry. Unfortunately like many doctors and lawyers, lenders get rolled by flaky web-designers and “wanna-be” SEO gurus that claim to be experts in the field of mortgage optimization.

Increase Traffic Naturally on the Search Engines with our Proven Mortgage SEO Strategies

- Professional Mortgage Website Design

- Enhance Company Reputation

- Get Ranked on the Major Search Engines

- Generate Exclusive Leads on Your Site

Mortgage SEO Solutions

Did you know that the Lead Planet has developed and optimized thousands of mortgage websites since 1999? Did you know that we continue to manage mortgage websites that are generating thousands of quality refinance and purchase leads?

The Lead Planet is widely considered an expert for internet mortgage marketing and lead generation. Our mortgage SEO team can help improve your website’s architecture, web-design, landing pages and much more.

Our SEO team will develop an online marketing strategy that will increase lead generation and conversion rates so you can close more loans each month. For a Free Mortgage SEO Evaluation, Call 888-271-9581.


Qualifying Mortgage Leads

Mortgage lead generation is a challenging trade because so many interested prospects don’t qualify for home financing.  The recent credit crunch and subprime mortgage meltdown devastated the mortgage industry.  Thousands of lenders, banks and brokers went out of business.  The few lending companies left tightened their guidelines so significantly that caused very few applicants to qualify for mortgage financing.  This lending shift created many obstacles for mortgage lead generation because so many people online were unable to get approved for refinancing or home buying.  Internet mortgage lead quality will vary significantly between lead companies.

When buying mortgage leads, there are a few important things to consider.  First, you need to know how many other people are calling your prospect.  Even if you are buying exclusive mortgage leads, there is a good chance that your lead may be shopping around online with other mortgage companies.  We recommend asking the prospect about the other offers they are receiving from other lenders.  Is your competition sending the prospect disclosures or are they just quoting them mortgage rates arbitrarily without even considering their credit scores or calculating their debt to income ratio.  Anyone can quote low rates, so it is important to make sure that your prospect is comparing apples to apples.  After you run the borrower’s credit, check the inquiry section of the credit report and you will see who else has run their credit recently.

Lead Planet has an experienced staff that can help you launch a successful mortgage lead campaign.  Call 619-600-5720 for a Free Mortgage Lead Analysis.


Free Mortgage Leads

The Lead Planet Company announced a new mortgage marketing promotion that provides free mortgage leads to loan officers, brokers and lenders nationwide.  The lead generation company rolled out a new lead special for new accounts buying mortgage leads online.  The Lead Planet Company said they will are offering 25 free leads with a new order committing to purchase at least 100 internet mortgage leads.  For mortgage companies looking for a taste of quality leads, the company is also offering 10 free leads for new accounts that buy 50 mortgage leads. 

The Lead Planet National Sales Manager, said, “Free lead incentives help mortgage companies try out a new lead source.”  He continued, “When buying mortgage leads online avoid buying leads from a leads broker because you never know where the leads were generated and how many times they may have already been sold.”  The lead generation team recommends verifying that you are dealing with the direct lead source with a company like Lead Planet.


Premium Mortgage Lead Program

By · September 25, 2009 · Filed in Uncategorized · Comments Off

The Lead Planet is pleased to announce their Premium Mortgage Lead Program.  We are now offering mortgage loan leads in all 50 states with a 15% discount for new orders of 50 or more leads.

Our lead generation company provides quality, fresh mortgage leads we have always offered in our Premium Lead Program. Take advantage of this special pricing to find out why hundreds of mortgage brokers every day generate more business with our Select Program Sales Leads

o    Mortgage Refinance Leads

o    FHA and VA Leads

o    Real-Time Internet Leads

The Lead Planet Company has been providing lender, banks, brokers and loan officers fund more loans since 1998.   Our mortgage lead generation got back on track in 2009, delivering over almost a million leads to mortgage companies all over the country.

Stop pretending like you don’t need good mortgage leads? Get started today before this lead promotion expires.  Call us now at 619-600-5720 for a free marketing consultation.