We generate leads ourselves with our proprietary websites and they perform significantly better leads that were purchased from a broker. When you buy leads from a broker you never really know how many times the leads have been sold. We offer both semi and exclusive mortgage lead programs that have been helping loan shops fund mortgages since 1999. Our unique system connects potential borrowers who are searching online for loan programs and lending professionals.
Why is the contact rate so important?  The bottom line is that high contact rates will increase your cost to funding ratio and raise the morale of your loan officers as well. The contact rate on our leads averages above 80%.  Our mortgage lead generation team can create a marketing strategy that works with your budget and production goals.

Reduced Expenses as the Cost Per Lead is Lower

According to Lead Planet founder, Bryan Dornan, “If positive thinking can play a role in the recovery than 2012 and 2013 will be great years for loan origination nationally.” Dornan believes that so there has been such a significant correction in the mortgage industry that is will be easier for the lenders who are left to succeed. Although, Dornan cautioned that tighter guidelines have hindered reducing the mortgage marketing costs, because not as many loan applicants will qualify. The bottom line is that is takes more internet mortgage leads to qualify a borrower. Fortunately for loan companies the costs of mortgage leads has dipped slightly over the last few years.

Targeting Refinance Niches Will Be Critical for 2012

Don’t forget the Obama administration announced a revived HARP refinance program that actually lifts loan to value requirements for struggling borrowers looking to refinance their underwater liens. Of course you must have a mortgage owned by Fannie or Freddie and you must meet the credit requirements but no loan to value limitations could be a genuine opportunity for homeowners to lower their monthly payments from home refinancing. The question is though — how many of these upside-down borrowers already have a low interest rate? Since we have had home loan rates below 5% for almost 3 years, many of these “struggling homeowners’ already have a home loan with very good interest rates. Nonetheless, the new HARP mortgage will enhance loan origination in 2012 just how much remains to be seen. We have seen a significant spike in interest for HARP leads in the fourth quarter.

Mortgage Marketing Areas of Opportunity

Since we have been blessed with record breaking mortgage rates the last few years, most loan officers have continued to succeed with refinance leads.  That will continue if fixed 30-year mortgage rates remain in the 4% range and banks actually ease refinance requirements. The pool of qualified borrowers seemed to be shrinking last year, because so many homeowners had refinanced in the last few years. However, the mortgage refinancing mania will eventually lose its luster if there aren’t enough new home buyers getting loans. With that in mind, we strongly recommend buying purchase leads in 2012 because bargain home buying and low rates are the perfect cock-tail for successful new home loan origination. For smaller shops, we suggest assigning a few loan officers to develop your purchase business this year. Yes the loan origination takes more time, but the mortgage marketing costs are less than refinance leads and the referral rate is phenomenal when closing home purchase loans.

The Lead Planet has been helping loan shops with mortgage marketing since 1999. We generate fresh internet mortgage leads for all types’ finance companies.

• FHA Leads
• VA Leads
• Conventional Leads
• Jumbo Leads
• Home Equity Leads
• HARP Leads
• Refinance Leads
• Purchase Leads

Call 619-600-5720 to get a free marketing consultation.

Find Out How HARP Leads Can Enhnace Your Loan Origination in 2012

In 2009 a program called the Home Affordable Refinance was rolled out to borrowers that had underwater mortgages owned by Fannie Mae or Freddie Mac.  These were considered 125% loans because they enabled this pool of borrowers to refinance up to twenty-five percent greater than their home’s appraised value. You would think the original HARP mortgage program would have been a huge success, but because of limited insurance available, most lenders passed on the program. Believe it or not the other problem was that 125% was not enough as millions of Americans were sinking in underwater homes.

The Home Affordable Refinance Program 2.0 has no loan to value restrictions so underwater homeowners who have been longing to refinance now have a new opportunity. The Lead Planet is one of the marketing leaders for HARP leads. We have been generating a high volume of home affordable refinance leads that can help jump-start your origination in 2012.

Call 888-271-9581 to learn more about HARP leads or to get started buying refinance leads

The volume for purchase leads also rose last week as millions of first time home buyers appear ready to join the group of homeowners.  Many renters can save money when buying a home because with 4% home loan interest rates it is very possible to reduce housing expenses.

We are pleased to announce new incentives for new customers who are looking for quality internet mortgage leads from a credible source, like the Lead Planet. If you set up a new account with us buy mortgage leads between now and Januray 15^th, you can expect to save money and get more leads for your investment.  We are offering 50 free purchase leads with all 100 lead orders. In addition, we are offering 30 free leads for every 100 refinance leads purchased.

• Home Purchase Leads
• Refinancing Leads
• FHA Leads
• HARP Leads

Our company has been specializing in internet mortgage marketing since 1999 and we look forward to assisting with lenders and brokers by jump-starting their loan origination throughout the holidays.  National Sales Mgr., said in a recent phone interview, “This is a great opportunity for loan shops to stimulate their activity with our internet leads that convert.”  Call 888-271-9581 to learn more about new incentives or to get started.

After considering several lead generation companies, the LeadsOutlet chose the Lead Planet. According to a spokesman at the Leads Outlet, “After reviewing several proposals from several prominent lead aggregators, we picked the Lead Planet because of their significant market share in the natural search engine rankings. The bottom line is that consumers are finding the Lead Planet’s mortgage websites using the natural algorithm of Bing, Google and Yahoo at a high volume on a regular basis.” They have their mortgage lead generation system wired for optimal success.

The Lead Planet has the ability to refer us thousands of loan applicants daily seamlessly with premiere mortgage lenders that look to earn the borrower’s home financing business. 24 hours a day, loan applicants visit Lead Planet properties online and we are in a position to help the consumers improve their rates and loan terms because of our strong relationships with banks and lending companies nationally.  Consumers who search for popular home loan related terms on the search engines continue to be drawn to the Lead Planet and their contact rate continues to lead the nation as applicants are less harassed because the company does not sell their mortgage leads too many times like many of the competitive lead generation companies do.  If you are a lender or broker and you are interested in mortgage advertising solutions, then you can contact the Lead Planet directly at 888-271-9581

What is Mortgage SEO?

Mortgage SEO is the process of programming your website so that the serach engines rank it high naturally. Sounds easy? SEO is a unique marketing skill that not many people have in the mortgage industry. Unfortunately like many doctors and lawyers, lenders get rolled by flaky web-designers and “wanna-be” SEO gurus that claim to be experts in the field of mortgage optimization.

Increase Traffic Naturally on the Search Engines with our Proven Mortgage SEO Strategies

- Professional Mortgage Website Design

- Enhance Company Reputation

- Get Ranked on the Major Search Engines

- Generate Exclusive Leads on Your Site

Mortgage SEO Solutions

Did you know that the Lead Planet has developed and optimized thousands of mortgage websites since 1999? Did you know that we continue to manage mortgage websites that are generating thousands of quality refinance and purchase leads?

The Lead Planet is widely considered an expert for internet mortgage marketing and lead generation. Our mortgage SEO team can help improve your website’s architecture, web-design, landing pages and much more.

Our SEO team will develop an online marketing strategy that will increase lead generation and conversion rates so you can close more loans each month. For a Free Mortgage SEO Evaluation, Call 888-271-9581.

You will find it’s very difficult to refinance homes in the high cost areas of the Golden State, even though California mortgage rates have fallen to all-time lows. So many homes have mortgages on them that are higher than their current real estate value. Many homeowners are stuck in a house they no longer want. They do not have the ability to pay the difference between what they could actually sell their home for and the amount of their mortgage. Some are choosing to walk away and take a hit to their credit. For those staying, the ability to refinance offers them a way to bring their payments down to a reasonable amount. These situations open up opportunities for those into buying home loan leads in California.  The Lead Planet concurs that purchase leads are a hot commodity in 2011.

Get the Best California Mortgage Leads for Home Financing and Refinancing Online

You can get quality California mortgage leads. Many companies offer you a list of names and contact information that looks good on the surface. Then, you have your customer service people start making phone calls. They get a bunch of disconnected numbers and people saying they have no interest in mortgage information. Your leads turn into duds quickly. However, you will find quality leads are possible. You need a company that screens their mortgage leads carefully before making them available. Turn your experience of buying California mortgage leads from a negative to a positive.

Time means everything when buying California mortgage leads. You need a lead that is as fresh as possible. If even a few days pass between the points where a person requests information and the time your customer service representative call that person, their interests may have changed. If you can grab that information and get your person talking with the potential customer quickly, you stand a far better chance of closing the deal. If you want quality California leads, use your head.

California mortgage leads versus Texas mortgage leads and Georgia mortgage leads can still bring great profits, but mortgage lead buyers should realize that mortgage companies around the country are buying leads in popular states like California and New York far more often. So, buying leads in less popular states like Texas, Georgia, Ohio and Pennsylvania usually have a higher conversion rate than in the popular states.  Nationwide mortgage companies can increase number of sales by targeting less popular states in their lead buying.

Because buying leads in less popular states like Texas, Georgia, Ohio and Pennsylvania usually have a higher conversion rate than in the popular states, you can save money because a higher percentage of purchased leads are making you money.  Mortgage lead buyers should realize that mortgage companies around the country are buying leads in popular states like California and New York, so New York and California mortgage leads will more often fail when compared to Texas mortgage leads and Georgia mortgage leads.

Mortgage lead buyers should realize that mortgage companies around the country are buying leads in popular states like California and New York from lead generation companies and lead brokers on the internet and who get leads through direct mail, TV, and radio.  Buying leads in less popular states like Texas, Georgia, Ohio and Pennsylvania usually have a higher conversion rate than in the popular states is improved even more by purchasing only from mortgage lead companies who generate their own leads and send them to you in real time.  California mortgage leads, Texas mortgage leads, and Pennsylvania mortgage leads are all easier to convert the quicker you get them.