Lead Survey

The Lead Planet’s mortgage lead survey researches the monthly mortgage lead generation from over 1,000 home loan websites in the U.S.  The survey tracks the volume of online loan applications taken by mortgage lenders and bankers. The data gives mortgage companies a view of the consumer demand for home mortgages online.  The Lead Planet introduced the Mortgage Lead Index to act as a gage by measuring internet mortgage leads generated online. 

The Monthly Mortgage Lead Survey Tracks the Following Types of Loan Leads Online:

• Refinance Leads
• Purchase Leads
• Home Equity Leads
• Debt Leads
• Loan Modification Leads