Exclusive Mortgage Leads

If you are purchasing leads online take advantage of these tips from a mortgage lead generation specialist. Before buying mortgage leads you must do your homework. When you evaluate the lead-generation companies, there are a few things to think about. First, where did the lead originate from? Ask a representative from the company how they gather the information.

Second, is the home loan lead fresh or off the recycle pile? Some leads are sold within hours of being gathered. These are fresh internet mortgage leads and worth more than the brokered leads that are recycled. Recycled leads are sold multiple times, but they cost less. Third, what is the company’s guarantee on a bad lead? Even with filtering and verification, some bad ones will slip through. Ask the marketing company’s account executive what their return policy is. If the applicant said they never completed a request for mortgage, then most mortgage companies would return it for credit. If a loan applicant does not have good enough credit to qualify for your loan program that is typically not a good reason for a return, because credit is subjective.  Internet mortgage lead generation has become a proven marketing strategey for finance companies.

Mortgage lead companies like the Lead Planet may sell the lead to one or two mortgage companies, while companies like the Lending Tree may sell leads four times or more. For mortgage leads, Lead Planet President, Bryan Dornan continues to recommend having multiple marketing sources for exclusive mortgage leads.  Ezine Article Source: http://EzineArticles.com/?expert=Bryan_Dornan

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